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Monthly Archives: July 2014

Press Releases

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For the past couple of weeks, I interviewed two editors with regards to press releases. I was only able to interview them through e-mail and another through personal messages via Facebook. I figured it would be more practical because they only have to answer basic questions about press releases. I didn’t expect the interviewing to be a bit hard because of communication; our country experienced a strong typhoon (Glenda) during the past couple of weeks that’s why.

For my readers to be guided, I gave three questions for them to answer, and these are:

  • What do you look for in a press release?
  • Is receiving a press release important? Why or why not?
  • What catches your attention most in a press release?

The first editor I interviewed was a schoolmate of mine, and she’s the editor-in-chief of a school organization. Press releases, according to her, should contain all the important information needed to inform an audience about a certain event. As a school organization editor-in-chief, she found press releases as something that provides information about an upcoming event. It helps editors/writers to write their articles “accurately”. She also thought that the people involved in the event were important for her in a press release. Details regarding the event that was introduced are essential in a press release.

As for the second editor I interviewed through e-mail, she is the managing editor for a Philippine food blog. As a managing editor, she personally doesn’t like press releases because what she values most is the experience that she will be getting from the product endorsed to her or to the company. She also pointed out that press releases are there to help writers/editors to have a knowledge about the product introduced to them. Press releases for her are better if they will have samples of the product.

From those two interviews, I gained a lot of ideas about press releases. The first interviewee focused on events, while the second focused on products. Press releases vary – they depend upon the company you will be giving those to. A press release also must give enough knowledge to editors/writers/publishers about what it wants to endorse. It must be appealing to the media first before going to the public. Personally speaking, press releases really are still important in today’s time.

Hills of Nikko

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Hills of Nikko

The “Hills of Nikko” that was painted by Jose Joya, who is a known Filipino abstract expressionist painter (particularly in “gestural painting”), was made in 1964. It shows no form, as how an abstract expressionist painting really looks. Compared to the reality of the hills in Nikko, Japan, the hills where this painting was depicted, the Hills of Nikko are tranquil and calm. They show no complexity of emotions; they purely show peace. But in Jose Joya’s painting and interpretation of the Hills of Nikko, it shows too much confusion yet joy with its vibrant colors. It’s as if the hills were come to life through the strokes and colors that the artist used for this work of art. The thin and thicker lines combined along with earthly colors such as orange, blue, green, red, and yellow. Joya depicted nature in a very different and playful way through his painting. Abstract expressionism paintings may seem to be very difficult to understand, especially if one is to talk about what the artist thinks about as he does such art work. But one thing is for sure: they are a part of the painting that they do, and they work as if they are in the painting (quoted by Pollock).

Jose Joya was fond of creating new ways in visual arts. His forte is within painting and multimedia arts. He was one of the modern artists that incited younger Filipino artists to go beyond the norms of painting through this style, abstract expressionism or best known as gestural painting.



“Hills of Nikko”

Jose Joya

Oil on canvas


International Museum Day 2014

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International Museum Day 2014

De La Salle – College of Saint Benilde’s Hotel Benilde opened their doors for the International Museum Day 2014 Forum, which happened last June 27, 2014 and was co-sponsored by ICOM (International Council of Museums), International Federation of Social Sciences Organization (IFSSO), and De La Salle – College of Saint Benilde. The theme of the forum was “Museum Collections make Connections”.

Museum owners and artists gathered for the said forum, and it was truly a great experience to be there as an Arts Management student because I was able to share ideas with those kinds of people who are into the creative industry. Contributing my own concepts and ideas to those people who already gained a lot of experience in the creative industry was really humbling and fascinating. I enjoyed the activity that we did: brainstorming towards the questions with regards to preserving museum collections and their value. It was there that I was able to meet people who were practicing professionals in their own field, particularly in the arts. One was working in the Bantayog Memorial Center (Quezon City), and one is working in a handicrafts store that preserves the Philippine culture. I was able to learn certain terms like ancestral domain and museum collection, terms that I wasn’t familiar of before.

Being in the forum during the afternoon session did not make me feel left out at all because of the construction and unification of the ideas all throughout the forum. True to the International Museum Day’s goal which is “to increase public awareness about the role of museums in the development of society”, I became mindful about museums’ role in the society as an Arts Management student. Museums exist in the country to fulfill their missions and vision. But in fulfilling their missions and vision, they must also reassess their performance and know their standards of success to keep themselves soaring and to accomplish their dreams for the good of the society.


For further details, you may refer to this link:

Click to access IMD_2014_Press_kit_ENG_01.pdf